![]() In your About Us page, while we are sure your solution is awesome you can skip talking about the specific product benefits and features and focus more on sharing the values and goals of your brand. When it comes to grabbing attention and letting your reader understand your value, nothing is better than having a clear and concise message that hits on the areas that your customers will identify as being important.Īs a team management solution, their About Us page talks directly to project managers by using key terms in their headlines such as ‘ownership’ and ‘accountability’. Here are 21 examples of About Us pages that are creative and successful to help inspire you. The secret to a successful About Us page always stems from understanding what your brand stands for and the persona of your customers – and in this article, we are here to help with that! – An Engaging & Visually Pleasing Design: Capturing attention and making the read a pleasant one is just as important for the image and ‘feel’ of your brand. People do business and buy from brands they trust. – Effective Social Proof: Building credibility is the cornerstone of doing business today. – A Clear Value Proposition: What makes your brand different and unique versus the hoards of competitors out there? You’ll need to let your reader know. ![]() – A Powerful Brand Story: And not just a random story of beginnings, but one that is filled with personality and a motivation that the reader can identify with. Nailing a strong first impression with your About Us page is critical to get your visitor to connect with your brand and understand the value you have to offer.Ī powerful and effective About Us page should showcase: In fact, website visitors that read through your About Us page are 5 times more likely to buy from you and spend 22.5% more on their purchases – and it’s no wonder why! Do you know that the first thing 52% of visitors to a website does is to view your ‘About Us’ page?
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